SEO Tips for Musicians
In the digital age, where new information is accessible with just a click of the mouse, it is important that bands and artists ensure that they’re constantly on their fans’ or potential fans’ radar. For new artists this can be especially tricky as potential new listeners are not apt to just discover you by chance by Google unless you have some clever SEO content on your website and other social media platforms such as Twitter and Facebook.
What is SEO?
SEO (“search engine optimization”) is the term for some clever tricks and techniques writers use to increase traffic to a website, particularly when it is searched for on Google. This mainly involves deliberately using keywords and phrases that would likely be commonly searched for by a prospective customer, client or fan.
Why is SEO so important?
For any serious band or musician, having a strong and engaging online presence is incredibly important, and maintaining that presence is even more so. In an age where people are constantly connected to the internet, whether it be on their mobile or computer, SEO is an invaluable technique for artist music promotion. While many bands and recording artists are fantastic at selling themselves through their music, many often fail to see that there is a huge pool of potential new fans on social media who they do not reach because of the lack of great Search Engine Optimization on their artists’ website or Facebook page. With the internet becoming increasingly the audience’s preferred method of discovering a new artist, it is absolutely essential that clever SEO-focused writing is part of an artists’ website. Without this, you are potentially missing out on getting a huge amount of new fans.
Where to get started with SEO?
It may seem daunting at first, but SEO really is essential in helping your fans find you. It doesn’t have to take a lot of time, but a few tweaks your website can massively increase traffic. Here is a run-down of some basic tips on how to get started:
- It seems obvious, but when creating your website, make sure your domain name is as close to your band name/artist name as possible.
- Keep your website up-to-date. Make sure new and interesting content is added to your website regularly. Whether it be a news page or an artists’ blog, it will help your website stay fresh and present on Google.
- Make use of the meta tags. A meta tag is written into a page’s website code and helps webmasters tell search engines what their website is about. They are not an instant solution, but they are essential in making sure that your website is found on Google.
- Write engaging content. While using great SEO keywords in your content and meta description is essential, it is more important that that the content remains engaging and interesting to the reader. The SEO keywords may draw new fans to your website but poor writing won’t keep them there.
Search engine optimization really is an essential link between your band and potential new fans and, of course new sales. In order to survive in an evolving music industry, investing just a small amount of time in it can have a huge payoff.