YouTube Marketing Tips for Musicians
With over 1 billion users, YouTube has become an invaluable recourse for both new and established artists to get their name heard. However, every minute of every day over 300 hours of video is uploaded to YouTube. With this in mind, there is a lot more to successfully marketing your music through YouTube than simply just uploading a video and waiting for people to start watching. Here are some top tips on YouTube marketing to get you started:
Network, network, network!
Research successful acts of the same genre and collaborate with them. If you are new to YouTube then consider asking them to upload your video to their channel as well. Your music will get out to a lot of people a lot quicker this way, as they will have more subscribers than you.
This should go without saying, but make sure you engage with your audience. Take any opportunity to interact with your fans such as responding to their comments or thanking them for subscribing.
Hold a competition
Hold a competition to give away tickets to a show or some cool merchandise. What’s in it for you? If you make the terms of the competition that they have to subscribe to your channel and share your video, as well as making a buzz, the competition entrants are helping to market your channel!
Upload a Cover Song
If you have a really interesting cover of a song, maybe even a new twist on something popular, then make sure you upload it. Many YouTube users may come across your video because they have searched for the original, or want to check out covers of their favorite song. A great way to attract new listeners.
Last but not least, if you really want to get your music out there, a small investment in YouTube’s advertising feature could attract thousands of new viewers in a very short space of time.