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Marshall Silver Jubilee 2553

Here at The Record Shop we aim to make musical greatness with each project that gets brought to our Nashville Recording Studio.  What better way to make history than to use a guitar amplifier that has been used, almost exclusively, with guitar legends like Slash, Joe Bonnamassa, & John Frusciante?  Let’s take a look at our Marshall Silver Jubilee 25/50 2553 head; proof that not all that glitters is gold…sometimes it’s silver.

Slash and his Silver Jubilees

 

The Marshall Silver Jubilee series was introduced in 1987, to commemorate both their 25th year in the amplifier game and their 50th year in the music industry.  These limited edition, valve amplifiers were heavily based on the Marshall 2203 & 2204 master volume models and the Marshall JCM 800s but were designed with their own unique features.  Besides the illustrious silver vinyl and chrome-plated controls, these babies have a valve output stage that you can be set to either 25 or 50 watts (you see what they did there?!) to get real output-valve distortion at lower volumes, a great effects loop, and they have a preamp circuit that houses three gain modes. The Record Shop's Marshall SJ 2553 The Input Gain pot varies the amount of gain in each mode; if you set this low you get a clean tone, you may find that it is too low when you switch to a lead tone.  No prob Bob, pull on that knob and you’ve switched into the second gain mode called the Rhythm Clip, which gives you a distorted sound.  Mode 3, the Lead Channel, can be switched to via footswitch or by pulling the Output Master knob.  Marshall placed a Lead Master control knob as well to balance the volume of the Clean, or Rhythm Clip, with the Lead volume.  Let us not forget that these amps are also Tonal Beasts that changed the sound of Rock N’ Roll forever!

The Record Shop's Marshall SJ 2553 Amplifier

 

 

 

 

 

When the Jubilee Year ended, Marshall continued to produce more of the JS series in 1988, but replaced the silver and chrome with the standard black and gold look Marshall is famous for.  So, if you want your guitar tracks to sound like they came to Earth from the Rock Gods in Valhalla…you know where to find us.   Thanks for tuning in for this edition of Behind The Gear.  Feel free to check out the rest of our blog and follow/chat with us on Twitter @therecordshop!

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TISH LYNDSEY TESTIMONAL

Over the years, I’ve worked with a slew of musicians and producers in more studios than I can remember. I don’t care how talented you are, how creative your vision is, or how much money you have to spend on your project – if you’re working with people who don’t care as much as you do, you will not be satisfied with the final result.

Gio cares about what he does, and it shows. We’ve worked together on several projects at The Record Shop, and I never doubt how great it’s going to turn out. It’s rare to find people who humbly listen to the artist, and interject their ideas without minimizing or discounting the person’s artistry.

My latest project, an EP we’re completing, is no doubt the closest to my heart. The songs are quirky, frank, and by far, the closest glimpse of my insides you’re gonna get without being a mind reader. The only person I’d trust with them was Gio. Not just because I like him as a person (and we both rep Detroit, yep yep), but because I knew he’d “get it”. I don’t believe in genres and I don’t believe that popular music has to be ‘Cookie Cutter’ pop. (Once the EP is released you’ll get why that last sentence is super clever and funny.)

Anyway, we started with me very simply singing the songs with just piano, and I explained the direction I wanted to go in. He instinctively found the perfect players, and wisely knew how to shape the songs to make sense commercially, while keeping the unorthodox sound I wanted.

During one session, before laying down vocals on a pretty dark track, I had this sudden, primal need to scream at the top of my lungs… I guess to put myself in the state of mind I was in when I wrote the song. I went into a little booth by myself and screamed like a maniac – pretty sure everyone in the room thinking I was crazy. Not funny crazy – crazy, crazy.

Well, Gio told me to do it again, skillfully placed it in the intro, and it turned out being the dopest, most perfect way to set up the song. That ability to sense exactly when it’s fitting to leap outside of the box is what has made this project so special and so much fun.

Love & gratitude to The Record Shop & Gio!

Tish Lyndsey

tishlyndsey.com

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WARNING: Every Musician’s Digital Performance Royalties Are At Risk

We recently came across this alarming article regarding the future of digital performance royalties. Producers and artists in all levels of the industry should take notice of this developing situation. Let’s do our part to put a stop to the diminishing value of our intellectual property.

The Recording Academy- “It has come to our attention that satellite broadcaster Sirius/XM is seeking to bypass the standard system of paying royalties.  If they are allowed to do so, it will likely result in substantially reduced payments to artists and producers, a lowering of the value of performance royalties, and unnecessary conflict between artists and their labels.

What’s the issue:

Currently, satellite radio pays sound recording performance royalties to the nonprofit collective SoundExchange, which in turn pays 50% to the artists on the recording and 50% to the copyright owner (usually a record label).  SoundExchange pays the artists the full 50%, even if the artist has unrecouped royalty balances, and also pays producers their share as directed by the artist.  The system has resulted in an important new income stream for creators.

Sirius is now seeking to use the option of direct licensing with certain independent labels instead of using the system created by Congress that ensures fair payment to all parties.  Artists should be concerned about direct licensing; 100% of the royalties would be paid to the record label which in turn may pay artists at a lower rate, subject to recoupment.  And labels should be concerned as well; the lower rate being offered could have the effect of lowering the value of performance royalties to all parties.

What you can do:

If you are an artist signed to the independent label…

You can call your label today and request that it not direct license your recordings.  In the interest of fairness and transparency, your label should continue to license through SoundExchange.

If you own or manage an independent label…

It is in your interest to refrain from direct licensing.  While Sirius may be offering positive terms, the long-term effect of accepting a rate lower than the compulsory rate could be to reduce rates overall in the future.  Creating downward pressure on the value of music may be good for Sirius/XM, but it’s bad for artists and labels.  Please see the following statement from the American Association of Independent Music: https://a2im.org/2011/08/09/statutory-rates-versus-direct-licenses-for-digital-music-streaming/

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Nashville Music Industry Interveiw Series and Free Studio Time!

The Record Shop is starting a new music industry interview series next month called “For The Record”, with our friends at The Funky Umbrella. The show will feature interviews with many of Nashville’s leaders in the industry. Each episode will feature a viewer question from our friends on Facebook. If your question is chosen you will receive a free day of studio time at The Record Shop. Tell us what you would like to know from:

Orville Almon: Entertainment Lawyer
Pat McMakin: Director of Operations at Ocean Way
Bob Bullock: Mixing Engineer
Anastasia Brown: Music Supervisor
Charlie Pennachio: Artist Development

https://www.facebook.com/nashvillerecordingstudio

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Behind The Gear at The Record Shop Part 3: Tube Tech CL1B

In part 3 of Behind the Gear at The Record Shop, we take a look at the Tube-Tech CL1B Opto Compressor; a device that has become a studio standard since its release in 1987. The CL1B was developed by Tube-Tech founder, John Peterson. John began his career as a maintenance engineer at the Danish Broadcasting Company. Educated as an electrical engineer, he could usually be found refurbishing gear in his spare time. In the early 80’s his interests turned to tube driven devices such as the Pultec EQ and the Teletronix LA2A. As was the case with many of today’s audio manufactures, John witnessed the growing market for vintage equipment as the quality of modern products was, believed by many, to be declining. He began designing his own renditions of classic equipment, and the rest is history. Tube Tech is now a mainstay in the world of audio, and they continue to produce superior quality tube equipment that has been utilized by everyone from The Rolling Stones to T-Pain.

The design of the CL1B was modeled after the Teletronix LA2A, a classic tube limiter that has been a standard in recording studios since its release in 1965.  John set out to build a device that offered the warm, musical compression of the LA2a Limiter, but with the added features of a compressor. The LA2a has only two controls, Gain and Peak Reduction. The attack and release times are fixed.  The CL1B features a fixed attack and release mode, but also provides additional ratio, threshold, attack, and release knobs. This allows us greater flexibility to achieve the perfect settings for a variety of applications. The Cl1B has another unique setting called Fixed/Manual Mode. This setting has a fixed, fast attack and variable release. You would think that this compressor would come with a two week class to learn how to utilize all of these options. However, the operation is fairly simple and always produces great results.

We lean on this compressor mainly for Vocals and Bass. On vocals we often use the CL1B, in conjunction with an 1176 or Distressor, to add a smooth, warm compression that helps the voice find its space in the track. In the bass world, the CL1B is great at taming the tone, but if you’re going for punch, we lean on some of our other options such as the 1176. From time to time, we will throw a snare or kick through the blue monster to give it some extra warmth as well.

One trick that we have found to be pretty exciting on vocals, is an extreme compression setting that can result in some pretty wicked tube saturation. We start by setting the attack all the way to the left, with a medium release and 10:1 ratio. Next we increase the threshold to hit -10 or so DB of gain reduction; tweaking the ratio and release to taste until the vocal starts to drive. The result is an analog tape like compression that can be perfect for a rocking vocal.

Thanks for dropping by! Check back next week for our next installment of “Behind The Gear at The Record Shop”, where we take a look at a throw back to Abbey Road, the Chandler TG1 Limiter. In the meantime, feel free to drop by our Gear Page for more information on our vast array of equipment.

As always, we love to hear feedback on our articles. If this was helpful, or a complete waste of your time, let us know! We love making new friends as well. Feel free to drop by our page on Facebook and sign up for our monthly newsletter to receive valuable resources and updates on the studio. Thanks for dropping by For The Record. Catch you next week!

-Giovanni

Therecordshopnashville.com

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Behind The Gear At The Record Shop Part 2: Purple Audio MC 77

Welcome back to behind the gear at The Record Shop. Are you ready to roocccck!?!?!? (cue stadium of screaming fans) This week we take a look at the Purple Audio MC77. The MC77 is a superior recreation of the legendary URIE 1176 Peak Limiter. This piece of gear bleeds rock and roll. If it was magically transformed into a person it would make Slash look like Yanni. From Drums to guitars to vocals, this thing will give you clarity, punch, and attitude for days. Let’s start by giving you a quick back story on the MC77’s estranged father, the URIE 1176.

The 1176 was designed by audio legend, Bill Putnum in 1967. Bill was a revolutionary in the audio world. He is noted to have been the first cat to use artificial reverb, double a vocal recording, and develop a multi-band equalizer. So it is no surprise that he was also the dude that created what is arguably the most commonly used limiter in modern recording. The 1176 became the first true peak limiter with solid state circuitry. It was popular for its super fast attack time, resulting in a signature tone that can be heard on countless records.

In 1997, a new audio company called Purple Audio released their first product, the MC76 (If you paid attention in roman numeral class you’ll get it). Designed by Andrew Roberts, the MC76 looked like an 1176 that Barney got a hold of in the restroom, and it sounded like one that hung out with Jose Canseco (if your not hip to baseball or the news, he did a lot of steroids). It had all the vibe of a vintage 1176 without the price tag, and it quickly became a highly sought after piece of gear. The MC77 is an update of the original with a few extra features.

Aside from the paint job, the MC77 really stands out in the crowd. It has the sonic characteristics of the classic, vintage 1176 with an improved high frequency response and added grit. We’ve used it on just about everything when we are looking for something to give a track some attitude. If we want to add some punch to drums, smooth out guitars, round out a bass, or put some rock in a vocal, the MC77 delivers every time.

We have one trick in particular that produces some really unique results. But in order to explain clearly, let’s start with a story. At some point back in the day, there was an audio engineer who spent way to much time playing with the gear in the studio. One day he said, “Hey, I wonder what would happen if I pressed down all of the ratio buttons on this limiter at the same time?” Once he had all four of the ratio buttons locked in place, he cranked the input and the rest is history. There are a few different names for this trick; all buttons in, nuke, British mode; but the result is a super compression that has been used to create some really unique sounds. I’m a big fan of smashing the drum room mics with this setting. The setting creates a lag in the attack time, resulting in extra punch, and a drastic compression slope, resulting in a quick drop in level. As this push and pull repeats with each transient hit we can achieve a rhythmic pumping of compression that breathes with the track and amplifies the “room sound”. Listen to any modern rock record and your bound to find this effect in play.

And that concludes this evenings presentation. Check back next week for our next installment of “Behind The Gear at The Record Shop”, where we take a look at another colorful device, the CL1B tube compressor. In the meantime, feel free to drop by our Gear Page for more information on our vast array of equipment.

As always, we love to hear feedback on our articles. If this was helpful, or a complete waste of your time, let us know! We love making new friends as well. Feel free to drop by our page on Facebook and sign up for our monthly newsletter to receive valuable resources and updates on the studio. Thanks for dropping by For The Record. Catch you next week!

-Giovanni

Therecordshopnashville.com

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The Record Shop teams up with The Funky Umbrella

Funky

A little over a year ago I was out catching a set with one of our artists. I noticed a guy with a camera darting back and forth across the front of the stage in what looked like gymnastics maneuvers, but what was most likely his valiant efforts to catch the best shot he could in the crowded venue.

We were looking for a new addition to our video production team so I asked the club owner if he knew the guy. He said, “Oh ya, that’s Kaz, he’s here all time. He films all of the bands and offers them a great deal on the footage after their set.” I thought, “What a great concept. This is the type of dedicated, big picture work ethic that we’re looking for.” Of course before I was able to grab his attention, I got sidetracked with some friends, and we were headed to the next venue.

I was disappointed that I didn’t have a chance to chat with him. From what I could tell, this Kaz character was the hardest working videographer in Nashville. However, the disappointment was short lived. Sure enough, the next night I ran into him at a different venue. Or maybe it was his clone. I swear the dude is everywhere.

As our video department expanded we brought Kevin on for a few gigs and he nailed the project every time. He was always ready to work, but if he was ever tied up with another gig, Kevin would make some calls and have a crew ready for us right away.

So you can imagine that I was floored when he told me about his involvement in a new multimedia company called The Funky Umbrella. It is essentially a team of Kazanaters that have an unwavering dedication to their work and a genuine support of their clients. Could it be true? Did I finally find our match made in heaven? The Funky Record Umbrella Shop? While the name is a work in progress, I’m blessed to have the pleasure of working with these guys.

The Funky Umbrella is a unique media company that offers a wide variety of services under…….. (wait for it) one umbrella. They provide video, photography, web design, branding, and much more. But this ain’t the “one man, one stop shop” you’re used to. The Funky Umbrella has an amazing team of professionals, each with a specific skill set, working collectively to offer a comprehensive package of services for everyone from musicians to executives. (After reading that I realize I sound like I could be narrating their latest commercial, but what the hell, these guys are great!) But I’ll get off the soapbox and let you see for yourself.

Check out Thefunkyumbrella.com

The Funky Umbrella has teamed up with The Record Shop to handle the production of Balcony TV as well as our live video shoots and artist press kits.

We are stoked to be providing audio recording and mixing for The Funky Umbrella’s productions as well.

I am very excited about this new partnership (can you tell?) and look forward to continue offering our friends valuable resources in the development of their projects. Among our recent work, The Funky Umbrella and The Record Shop have teamed up with Lightning 100 to produce a video compilation of the Live On The Green Concert Series featuring Will Hoge, Los Lonely Boys, Edwin McCain, Ten out of Tenn, Here Come The Mummies, Brett Dennen, and many more. You can catch the videos here…. Don’t forget to check out The Funky Umbrella on  Facebook to see their latest work and viral resources!

Catch you next time

-Giovanni

The Record Shop

therecordshop1 (@) gmail . com

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Behind The Gear at The Record Shop: Part 1 – Empircal Labs Distressor

If I was stuck in a studio on a desert island, and could only choose one compressor to bring with me, I’d grab a Distressor. The Distressor is without question the most verstile compressor on the market. If you walk into any professional recording studio in Nashville, or around the world, you’re bound to find at least one of these pieces in the room. If you drop by The Record Shop, you’ll find four of them. Why, you might ask? One, because its a bad mama jama. Two, because it adds a classic sound to digital recordings. Three, because we work on such a wide range of projects, we are often going after a different “sonic vibe” from song to song. The Distressor gives us the ability to shape the sound to fit the song. In this segment of “Behind The Gear” we’ll discuss how we utilize the Distressor here at The Record Shop, and offer some tips for using it on your own. So where did this magical piece of studio gold come from? Read on…..

Empirican History EL8X

The Distressor was developed in 1995 by Dave Derr. Dave started Empirical Labs as a recording studio and electronics consulting firm. He was also part of the design team at Eventide that created the H3000, a legendary effects processor. It’s clear that this experience played a big role in the innovation of functions on the Distressor. Simply put, Dave took the best features from a number of classic studio compressors, added modern functionality, and ease of use, while maintaing a “vintage” tone. As The Empirical Labs motto says, “We want to make products that work a little easier, a little better, and a lot longer – and make sure they are fun to use.” I think they’ve hit their mark.

-If you are interested in learning about the history of the Distressor and Empirical labs, check out this article at Mercenary Audio. The guys have a great story about how they helped Dave name the Distressor-

Vintage Features

Back in 1997, Mix columnist Paul White said this about the Distressor, “If you’re one of those people who believe only tube technology can deliver the true classic sound, a few minutes spent using the Distressor might cause you to re-think your position.” While digital recording technology continues to improve, we still turn to analog gear for its “musical response” and “warmth.” Usually, the word “warmth” refers result of tube saturation that creates a round, full sound. However, in the case of The Distressor, warmth is more like an adjective. Here are some of the features that make the Distressor so unique.

–Distortion Modes

The Distressor has two distortion modes that emit a warm, harmonic distortion to the audio signal. The Dist 2 mode enhances the second harmonics, similiar to the saturation of a Class A Tube. The Dist 3 mode features a third harmonic that has the qualities of a Class B tube, or analog tape machine. We often use the Distressor for these modes alone. By setting the ratio to 1:1, you can process the sound using these settings without compressing the signal.

-Detector Modes

The Distressor also features two audio modes that vary the response of the device. The first detector mode is the High Pass Filter mode (HP). In the HP mode the Distressor does not react to low frequency energy in the sound source. This keeps the Distressor from reacting irrationally to a sudden rise in low end, such as a “b” or “p” sound from a vocalist. The second detector mode, called the “band emphasis” mode, makes the compressor react more drastically to harsh sounds in the high-mid frequency range. This mode can be useful on a vocalist that has a piercing tone to their voice on high notes, or to offer an smooth “analog” texture to an instrument.

Settings

Another unique design feature of the Distressor is the Ratios and Curves. Compressors generally have seperate threashold and ratio controls. The threashold sets the volume level at which the compressor starts to work, while the ratio determines how drastically it reacts. In the case of the Distressor, the threshold has been strategically determined within the ratio that is selected. The Distressor has eight ratio options to choose from. Each setting provides a unique response to the signal, exhibiting a musically pleasing effect on everything from subtle compression to dynamic destruction.

-For more detailed information on the Ratio settings of the Distressor, check out the Empirical Labs website here….-

How We Use It

At The Record Shop, we use our Distressors mainly on Vocals, Drums, Guitars, and anything that calls for a “classic” or “gritty” vibe. We love the “Nuke” mode, a setting that makes the distressor act as a “brick wall” limiter, with a unique release slope. This setting is great for big room sounds. We also make use of an option called “Brit Mode” that simulates the effect of the classic 1176 Limiter set to “all buttons in.” (a setting that became popular in 70’s for aggressive drum compression.) The Distortion modes are an invaluable assest to the Distressor and can be heard on nearly every recording that comes out of The Record Shop. The most useful feature of the Distressor is its overall tonal cahrecteristics. It is a great option for anything that needs to be smoothed out, warmed up, or given some edge. If you would like to hear more examples of how we utilize the Distressor, leave us a comment and we’ll send you our favorite settings.

Check back next week for our next installment of “Behind The Gear at The Record Shop”, highlighting the legendary 1176 Limiter. In the meantime, feel free to drop by our Gear Page for more information on our vast array of equipment.

As always, we love to hear feedback on our articles. If this was helpful, or a complete waste of your time, let us know! We love making new friends as well. Feel free to drop by our page on Facebook and sign up for our monthly newsletter to receive valuable resources and updates on the studio. Thanks for dropping by For The Record. Catch you next week!

-Giovanni

Therecordshopnashville.com

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Behind The Gear at The Record Shop Nashville Recording Studio

“Wow! Look at all those knobs.” As an audio engineer that is probably the most common phrase I hear uttered by an artist the first time they step foot in a studio. In an effort to figure out what all these fancy buttons do ;) , we thought it would be fun to introduce a new series on For The Record called “Behind The Gear.” The Record Shop is home to a unique collection of modern and vintage equipment. Our audio arsenal was carefully selected to offer a wide range of sonic colors and textures. Each week we will offer an inside look at a different piece of equipment we use here at The Record Shop. We will take a look at the history of the piece,  outline the various ways it is utilized during a session and share some unique tricks that we use to shape the tone of a recording.

This week, we’ll start the series off by offering some basic information on each category we will be covering: Microphones, Pre-Amps,  Compressors, Equalizers, and Plug-Ins. For those of you familiar with the basic function of these devices, we invite you to join us next week when we take a look at the Empirical Labs Distressor, a studio legend that reigns as one of the most versitle compressor/limiters on the market. For the rest of you fine folks, read on my friends…….

Microphone

If your reading this, I’m sure you don’t need a proper definition of what these things do, but for the sake of covering our bases, we’ll turn to Wikipedia. “A microphone is an acoustic-to-electric transducer that converts sound into an electrical signal.” Sounds simple enough, but what makes our job so fun is that each microphone does this differently and, in turn produces drastically different results. There are three different categories of microphones that are most commonly used in the recording studio: Dynamic, Condenser, and Ribbon. A dynamic microphone is work horse device, capable of reproducing loud sound sources as well as those with a powerful attack (such as guitars, kick drum, and snare drum). A condenser microphone is a more delicate device, designed to react sensitively to its sound source, offering a more defined sound on things such as drum overheads, acoustic instruments, and vocals) A ribbon microphone offers a unique tone due to the natural lack of high end frequency response that the ribbon reproduces. Ribbons have become very popular as a method to achieve a “vintage” vibe on modern, digital recordings. For more detailed information visit Wikipedia’s “Microphone” page….

Pre-Amps

A Pre-Amplifier (pre-amp) is a device that takes a low level signal from a microphone, or instrument, and boosts it to a line level signal that can be recorded. As with microphones, every pre-amp offers its own, unique tonal characteristics. There are two types of pre-amps commonly used in the recording environment: Tube and Solid State. As the name suggests, tube pre-amps utilize tube components to amplify the sound, offering a “warm” tone and a subtle distortion that is preferred in many applications. A solid state pre-amp does not make use of tube components and generally offers a cleaner, more transparent tone. Within these two types of pre-amps are countless brands and models that all have their own sonic flavor. For more detailed information, visit Wikioedia’s “Pre-Amplifier” page….

Compressor

A compressor is an audio device that effects the range between the loudest and quietest parts of a sound source (known as dynamic range) A compressor accomplishes this by lowering the volume of the sound source when it passes above the volume threshold that is set by the user. The amount of compression, and the reaction time of the device, is set by the ratio, attack, and release knobs. Just like pre-amps, compressors are also built with either solid state or tube components. Compressors can be used for a variety of applications, from subtly taming dynamics,  to extreme “pumping” that can create intriguing rhythmic effects. For more detailed information, visit Wikipedia’s “Audio Compressor” page…

Equalizer

An equalizer adjusts the balance between frequencies in an audio signal. It allows us the ability to “shape” the frequency range of a sound in order to enhance its qualities, fit it into a mix, etc. There are two main types of EQ’s used in the studio environment: Parametric and Graphic. A Parametric EQ offers a variable frequency selection on multiple frequency “bands” (ranges) and a variable “Q” (range of effected frequency). This allows us the flexibility to hone on the desired frequency and effect it accordingly. Graphic EQ’s have fixed frequency and q selection, often based on frequency “octaves” to offer a natural, musical response. For more detailed information, visit Wikipedia’s “Equalization” page…

Plug-In’s

Plug In’s are used in digital recording to emulate the function of analog equipment. While, it can be argued that software can never take the place audio moving through actual components (and I agree!) software plug-ins have continued to grow in their sonic offering and can be very useful in the modern recording environment in many situations. There are endless options when it comes to plug-ins. The market is flooded with new, innovative tools for manipulating audio. A recent development in plug in technology is what is referred to as “emulation plug-ins” These software devices are built off of algorithms developed through the testing of actual analog gear. Through this process, developers have been able to create plug-ins that embrace the tonal qualities of a specific type of gear. This is a very exciting technology that we have found very useful in Universal Audio’s, UAD Plugs. You can learn more about Plug-ins by visiting this interesting article at Delicious Audio…

Well, now you are ready to venture “Behind The Gear” at The Record Shop. Check back next week for our first installment, highlighting the Emperical Labs’ Distressor. In the meantime, feel free to drop by our Gear Page for more information on our vast array of equipment.

As always, we love to hear feedback on our articles. If this was helpful, or a complete waste of your time, let us know! We love making new friends as well. Feel free to drop by our page on Facebook and sign up for our monthly newsletter to receive valuable resources and updates on the studio. Thanks for dropping by For The Record. Catch you next week!

-Giovanni

Therecordshopnashville.com

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I Tunes Considers High-Def Downloads, will the average consumer care?

Michael Ide, from itproportal.com ,  says that “new reports suggest that Apple may soon replace low bit-rate music tracks with upgraded, higher quality ones. This move could likely be the result of Apple’s licensing agreement with the leading record labels in the music industry. Earlier, Business Week reported that the agreement between the two sides was now on the verge of being finalised, and also that upon being fully implemented it will allow Apple to go through a user’s entire iTunes collection and mirror it”…. read entire article here

While I am in full support of Apple making the effort to maintain the sonic quality that we as Producers spend so much time perfecting, I wonder if the average consumer would go for the idea. In the eyes of the mass consumer, is a high fidelity recording worth the extra space it will take up on hard drives and Ipods? Let us know your thoughts!

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