Michael Ide, from itproportal.com , says that “new reports suggest that Apple may soon replace low bit-rate music tracks with upgraded, higher quality ones. This move could likely be the result of Apple’s licensing agreement with the leading record labels in the music industry. Earlier, Business Week reported that the agreement between the two sides was now on the verge of being finalised, and also that upon being fully implemented it will allow Apple to go through a user’s entire iTunes collection and mirror it”…. read entire article here
While I am in full support of Apple making the effort to maintain the sonic quality that we as Producers spend so much time perfecting, I wonder if the average consumer would go for the idea. In the eyes of the mass consumer, is a high fidelity recording worth the extra space it will take up on hard drives and Ipods? Let us know your thoughts!