We had the great pleasure of working with Taylor Guitars to produce a series of videos covering their new product line and all of the amazing performances that took place on the Taylor Stage at NAMM 2013. Check it out!!!!
Our friend Randy Brunson drops by to share the news on his new digital download widget available at yourmuzik.net
In 2007, I had just spent 3 years developing a piece of property in Spring Hill , Tennessee. Until then,……..thats what I did. Building and Development. But music was always a passion. Coincidentally, by developing where I did, all the new friends I made were in the music business. My longtime friend and business partner, Jim Heaton, was involved at the time building a Nashville based spa business, with partners that were/are in the music business as well. His immediate partner is a great singer/songwriter, and her sister was well on her way to becoming a celebrity with Dancing With The Stars, and eventually a recording contract of her own.
Jim and I have always had our own passion for performing, but an equal passion for the creation of something that would outlast us. Our idea at the time was, in the aftermath of the collapse of Napster, that someone needed to give independent artists a platform to perform and expose their talents at an affordable cost to them, to build a facebook for musicians, and a digital download widget that would give independent artists, (as well as established) the ability to directly sell their music to the public digitally, but “RETAIN MOST OF THE MONEY”.
So came the birth of the initial concept for Yourmusik.net. In 2009, we created a venue for independent artists to perform at my farm in the Spring Hill, Tennessee area. Billed as “Howling at the Moon”, it was an instant success with over 20 acts, and 350 people attending an afternoon event that lasted for several hours into the night. We initially had hoped to launch Yourmusik.net at the second party, given this summer, but unfortunately had too many problems with the programming of the download widget. We had another great day managing to bring in “Younger than Yesterday, Former Members of the BYRDS” as a headliner. Three years later, thousands of dollars poorer, and beat up on by every software programmer that could get their hooks into us, we are finally at a crossroads with a piece of programming that actually works, and does just what we set out for, gives over 80% of the proceeds of the sale of music back directly to the artist.
I say crossroads, because I feel even after all this, we still have a long way to go to establish everything we set out for. The rest of our concept is to create a website that gives musicians a resource to turn to other musicians for camaraderie and support, and to the site itself for the least expensive resource for recording, equipment, vocal and instrument lessons, videos, and on line practice and recording, to name just a few things.
What I will say, is that we are proud to present the Yourmusik Download Widget to independent artists of all genres, and are working constantly to improve the
speed and performance of this programming. We have built in all the necessary reporting/accounting details so that each artist can monitor the results of their sales with this widget. We are essentially licensing the use of this widget directly to each artist who would like to use it, to copy and paste to whatever site they wish, be it Facebook, Myspace, or independent.
Social networks have become a major element of artist marketing campaigns. Susan A. Friedmann (TheNichePreneur™ Coach) shares her five biggest mistakes made in marketing through social networks. How have you utilized social networking to build your brand? Share your stories for a chance to win a free day of studio time at The Record Shop!
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online. read the full article here….
Austin Carr of fastcompany.com shares the recent news of how Converse is jumping into the music industry for a unique method of promotion.
Converse is testing a new way to get its foot in the door of the music industry.
The shoe company is building a studio in Brooklyn called Converse Rubber Tracks, which will provide artists with free recording time in exchange for future promotions. Converse is not looking for revenue from the songs themselves–artists will actually keep ownership rights–but it is hoping to gain access to on-the-verge bands, which will generate good will for the brand for helping to break them and get Converse in on the ground floor. read more…….