Austin Carr of fastcompany.com shares the recent news of how Converse is jumping into the music industry for a unique method of promotion.
Converse is testing a new way to get its foot in the door of the music industry.
The shoe company is building a studio in Brooklyn called Converse Rubber Tracks, which will provide artists with free recording time in exchange for future promotions. Converse is not looking for revenue from the songs themselves–artists will actually keep ownership rights–but it is hoping to gain access to on-the-verge bands, which will generate good will for the brand for helping to break them and get Converse in on the ground floor. read more…….