The Record Shop teams up with The Funky Umbrella

A little over a year ago I was out catching a set with one of our artists. I noticed a guy with a camera darting back and forth across the front of the stage in what looked like gymnastics maneuvers, but what was most likely his valiant efforts to catch the best shot he could…

Sue Basko Interview with The Record Shop

Sue Basko, Lawyer for Music and Film, was kind enough to feature The Record Shop as part of her blog… Sean Giovanni, Nashville Music Producer/ Balcony TV Nashville by Sue Basko The Record Shop is one of Nashville’s new creative, up-and-coming recording studios. Sean Giovanni is The Record Shop‘s owner/ music producer/ recording engineer. Giovanni also runs Balcony…

Social Networking: the Five Biggest Mistakes Nichepreneurs? Make

Social networks have become a major element of artist marketing campaigns. Susan A. Friedmann (TheNichePreneur™ Coach) shares her five biggest mistakes made in marketing through social networks. How have you utilized social networking to build your brand? Share your stories for a chance to win a free day of studio time at The Record Shop!…

How Facebook sells you

I read an interesting article this week in Bloomberg Business Week. The piece looks into the new advertising strategies that Facebook offers for businesses. While reading, I wondered if these methods could be implemented by musicians, and labels, as well. Click the link below to read the article and let us know what you think. …

DIY Publicity Campaigns; Why You Need to Do Them, And How to Get Started

Eric Normand, author of “The Nashville Musician’s Survival Guide” and accomplished guitarist, teamed up with “For The Record”, to provide some insight on climbing the ranks as a musician in the Nashville music industry. Eric’s upcoming book, “The Nashville Musician’s Survival Guide” provides a comprehensive reference of what it takes to persevere in the competitive Nashville…

Three Reasons Every Artist Should Have A Newsletter

Maintaining a dedicated fan base is one of the most daunting tasks faced by musicians. We all know the importance of social networking, working the press, and promoting shows. If only there was a way to incorporate all of your promotional efforts into one source that could be easily distributed to your target audience. Well…