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Welcome back to behind the gear at The Record Shop. Are you ready to roocccck!?!?!? (cue stadium of screaming fans) This week we take a look at the Purple Audio MC77. The MC77 is a superior recreation of the legendary URIE 1176 Peak Limiter. This piece of gear bleeds rock and roll. If it was magically transformed into a person it would make Slash look like Yanni. From Drums to guitars to vocals, this thing will give you clarity, punch, and attitude for days. Let’s start by giving you a quick back story on the MC77’s estranged father, the URIE 1176.

The 1176 was designed by audio legend, Bill Putnum in 1967. Bill was a revolutionary in the audio world. He is noted to have been the first cat to use artificial reverb, double a vocal recording, and develop a multi-band equalizer. So it is no surprise that he was also the dude that created what is arguably the most commonly used limiter in modern recording. The 1176 became the first true peak limiter with solid state circuitry. It was popular for its super fast attack time, resulting in a signature tone that can be heard on countless records.

In 1997, a new audio company called Purple Audio released their first product, the MC76 (If you paid attention in roman numeral class you’ll get it). Designed by Andrew Roberts, the MC76 looked like an 1176 that Barney got a hold of in the restroom, and it sounded like one that hung out with Jose Canseco (if your not hip to baseball or the news, he did a lot of steroids). It had all the vibe of a vintage 1176 without the price tag, and it quickly became a highly sought after piece of gear. The MC77 is an update of the original with a few extra features.

Aside from the paint job, the MC77 really stands out in the crowd. It has the sonic characteristics of the classic, vintage 1176 with an improved high frequency response and added grit. We’ve used it on just about everything when we are looking for something to give a track some attitude. If we want to add some punch to drums, smooth out guitars, round out a bass, or put some rock in a vocal, the MC77 delivers every time.

We have one trick in particular that produces some really unique results. But in order to explain clearly, let’s start with a story. At some point back in the day, there was an audio engineer who spent way to much time playing with the gear in the studio. One day he said, “Hey, I wonder what would happen if I pressed down all of the ratio buttons on this limiter at the same time?” Once he had all four of the ratio buttons locked in place, he cranked the input and the rest is history. There are a few different names for this trick; all buttons in, nuke, British mode; but the result is a super compression that has been used to create some really unique sounds. I’m a big fan of smashing the drum room mics with this setting. The setting creates a lag in the attack time, resulting in extra punch, and a drastic compression slope, resulting in a quick drop in level. As this push and pull repeats with each transient hit we can achieve a rhythmic pumping of compression that breathes with the track and amplifies the “room sound”. Listen to any modern rock record and your bound to find this effect in play.

And that concludes this evenings presentation. Check back next week for our next installment of “Behind The Gear at The Record Shop”, where we take a look at another colorful device, the CL1B tube compressor. In the meantime, feel free to drop by our Gear Page for more information on our vast array of equipment.

As always, we love to hear feedback on our articles. If this was helpful, or a complete waste of your time, let us know! We love making new friends as well. Feel free to drop by our page on Facebook and sign up for our monthly newsletter to receive valuable resources and updates on the studio. Thanks for dropping by For The Record. Catch you next week!

-Giovanni

Therecordshopnashville.com

Michael Ide, from itproportal.com ,  says that “new reports suggest that Apple may soon replace low bit-rate music tracks with upgraded, higher quality ones. This move could likely be the result of Apple’s licensing agreement with the leading record labels in the music industry. Earlier, Business Week reported that the agreement between the two sides was now on the verge of being finalised, and also that upon being fully implemented it will allow Apple to go through a user’s entire iTunes collection and mirror it”…. read entire article here

While I am in full support of Apple making the effort to maintain the sonic quality that we as Producers spend so much time perfecting, I wonder if the average consumer would go for the idea. In the eyes of the mass consumer, is a high fidelity recording worth the extra space it will take up on hard drives and Ipods? Let us know your thoughts!

Our friend Randy Brunson drops by to share the news on his new digital download widget available at yourmuzik.net

In 2007, I had just spent 3 years developing a piece of property in Spring Hill , Tennessee. Until then,……..thats what I did. Building and Development. But music was always a passion.  Coincidentally, by developing where I did, all the new friends I made were in the music business. My longtime friend and business partner, Jim Heaton, was involved at the time building a Nashville based spa business, with partners that were/are in the music business as well. His immediate partner is a great singer/songwriter, and her sister was well on her way to becoming a celebrity with Dancing With The Stars, and eventually a recording contract of her own.

Jim and I have always had our own passion for performing, but an equal passion for the creation of something that would outlast us. Our idea at the time was, in the aftermath of the collapse of Napster,   that someone needed to give independent artists a platform to perform and expose their talents at an affordable cost to them, to  build a facebook for musicians, and a digital download widget that would give independent artists, (as well as established) the ability to directly sell their music to the public digitally, but “RETAIN MOST OF THE MONEY”.

So came the birth of the initial concept for Yourmusik.net.   In 2009, we created a venue for independent artists to perform at  my farm in the Spring Hill, Tennessee area. Billed as “Howling at the Moon”, it was an instant success with over 20 acts, and 350 people attending an afternoon event that lasted for several hours into the night. We initially had hoped to launch Yourmusik.net at the second party, given this summer, but unfortunately had too many problems with the programming of the download widget.  We had another great day managing to bring in “Younger than Yesterday, Former Members of the BYRDS” as a headliner.  Three years later, thousands of dollars poorer, and beat up on by every software programmer that could get their hooks into us, we are finally at a crossroads with a piece of programming that actually works, and does just what we set out for, gives over 80% of the  proceeds of the sale of music back directly to the artist.

I say crossroads, because I feel even after all this, we still have a long way to go to establish everything we set out for.  The rest of our concept is to create a website that gives musicians a resource to turn to other musicians for camaraderie and support, and to the site itself for the least expensive resource for recording, equipment, vocal and instrument lessons, videos, and on line practice and recording, to name just a few things.

What I will say, is that we are proud to present the Yourmusik Download Widget to  independent artists of all genres, and are working constantly to improve the
speed and performance of this programming. We have built in all the necessary reporting/accounting details so that each artist can monitor the results of their sales with this widget.  We  are essentially licensing the use of this widget directly to each artist who would like to use it, to copy and paste to whatever site they wish, be it Facebook, Myspace, or independent.